Everyone needs to pay their bills, but being transparent about any brand deals that come your way can help alleviate community tensions. Do not take sponsorship deals that don’t align with your brand values.
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In short - focus on the content and your own authenticity. If they’re in doubt that the feedback or reactions you’re having are fake, that trust diminishes and they’ll be less inclined to tune in again. Your viewers need to trust that when you’re having a good time, you are. Taking a few hundred euros for a stream now may have long term financial repercussions due to damaged brand equity. While some seemed of the opinion ‘you have to do what you have to do to pay bills’, the overwhelming majority were of the opinion that your brand, your authenticity, is one of the most vital aspects you bring to the stream. They were accused of being shills, selling out, and losing loyal, financially contributing viewers. ‘I can say I’m sponsored! I’m getting paid to play Vidya gamez!’ Those dollar bills staring them in the face led them to overlook contracts (sometimes not even requesting one), and mis-judging how poorly their community would react to an improperly aligned game. All agreed getting that first sponsored spot is an incredibly exciting, exhilarating and validating experience. One of the concerns raised by the more experienced streamers was taking sponsored streams as a newbie. His community understood and actually encouraged him to take on more sponsorships.
XXX announced he was trying to save for a house, and ads were a necessary way for him to make that happen. Chat should hopefully understand that and (xxxx) argued that this transparency actually improved the stream quality. You need to pay the bills and there’s absolutely no shame in promoting ‘sellout time’ every once in a while. Also, if you are doing a sponsored stream be transparent about the fact. Dr Disrespect and Gilette might seem an odd combination, but he makes it work (core audience is male, males shave, Dr Disrespect manscapes his mo). The key thing to identify is if the sponsored opportunity aligns with your brand and is something that your viewers will enjoy. An Apex Legend streamer taking a sponsored stream for “Bunny Bash Bonanza” does not. Let’s be clear that taking a mobile sponsorship in itself is nothing terrible if the alignment is there - a Diablo 3 streamer taking a sponsored stream for Diablo Immortal makes perfect sense. Mobile games generate an absurd amount of revenue and have an accordingly absurd amount of ad spend available to promote their games.
Twitch con pro#
The push of authenticity from these pro level streamers seems to stem from the influx of shady mobile game deals that are saturating the gaming space. Almost every workshop, regardless of streamer or content fell back to this core concept. The most common theme across all panels was this - be authentic to yourself and to your brand. Sponsored streams may damage to your career long term if you take the wrong one. Dust off that webcam, prioritise streaming where you can and see where it leads you. If you’re thinking about giving Twitch a good crack, you don’t need to jump in with both feet in order to get some sponsors or get flown out to TwitchCon. There are some who manage to succeed without one, but they seem to be the exception, not the rule.
It validated that you can make a name for yourself on Twitch without ripping away that security blanket. Funnily enough, this was the most inspirational part of TwitchCon for me.
Twitch con full#
His notoriety in this niche lead to an opportunity to join Ubisoft so he now juggles a full time job, stream schedule and events like TwitchCon. GumdropsTSM started streaming specifically about the in-game economy of the popular MMO World of Warcraft.
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